One of the big myths about email lists is that you have to have a large email list in order to get any benefit from it. That isn’t true. To prove the point I am going to use a case study, Novus Law Group, and their email list. To this point most of the advertising has been done by social media (mainly Facebook) so the email list has been left to languish.
Ouch, right? Now normally those open rates would upset me (though I 20% is considered to be a good or average open rate).
Who should be on it?
Look your email list is not about numbers, it is about having a relevant and engaged audience. So I went through our client list and added some people today, not everyone mind you, I left out the tyre kickers and non payers, and the people who were otherwise not ideal clients. I also left out the family members who we had done legal work for, mostly to make a point, which is that this list is supposed to grow new leads not simply send updates to your Mum. So as of today the email list has gone from 41 (in our last email) to 199 people.
We are on a free Mailerlite account, and we are starting with a small list which is mostly comprised of our previous clients.
If you want to follow this email list creation journey you can do that by joining my mailing list.